Friday, 8 March 2013

Sweaty Betty Fit Crowd Launch!

Last week I attended the launch of The Fit Crowd, a brand new online community of fitness focused women created by Sweaty Betty. I am working closely with Sweaty Betty to help share their core beliefs and help other women to find empowerment through fitness. Fit Is ‘The New It’! I love their brand philosophy of empowering women through fitness, so was very excited to be part of the new community as I love sport and fashion which is what the brand (and clothes!) are all about.


The first part of the event was hosted at the Sweaty Betty store on King’s Road, London. It was lovely to meet some new faces - fitness, running, fashion and lifestyle bloggers plus some new beauty bloggers as well who are all passionate about fitness and healthy living like me. First of all I was given some gift vouchers to purchase some clothes for our workout later or our chosen sport. As I play netball outside a lot I selected some lovely 10K Run Tight leggings, a gorgeous coral Endurance Run Tank top, some Yoga leggings, shorts and top, plus a Yoga mat and a water bottle! I've always thought Sweaty Betty clothes are expensive but the quality of the items is really high and each item is incredibly soft and fits my body like a glove. You definitely get what you pay for when it comes to sportswear in this case. I have already purchased some more gear from SB, including these Capri pants to add to my collection! We met the design team from the new Spring/Summer range who explained to us the colourful inspiration behind the new brightly coloured collection (see the lovely photo below!)



Dive into the SS13 collection inspired by the underwater world; glowing sea anemones, intensely coloured tropical fish and coral. Influences of the wild beaches of Montauk, the Hamptons and Tarifa take the collection on to land and introduce more of a surf vibe. Watch the video to follow the collection journey. 


Once we had chosen our lovely outfits we then took part in a Barrecore workout at the Barrecore studios on King’s Road. A fusion of ballet, yoga and Pilates, Barrecore workouts combine elements of high intensity interval training with low impact static stretches to hone and tone bodies. Each 60 minute class targets all major muscle groups and improves posture and alignment no matter what your fitness level. The fitness instructor was the Barrecore founder herself Niki Rein, who was fantastic and made us work really hard. Although I have taken up pilates recently, I wasn’t very good at the core parts of the workout such as press-ups and ached quite a lot the next day!! But I did love the class and enjoyed the variety of the workout; I look forward to trying it out again soon!


The lovely Fit Crowd bloggers - check out my lovely coral yoga top!

Thanks to Sweaty Betty for inviting me to be part of such a fab community, I feel very lucky. Look out for my future posts on SB and the Fit Crowd throughout the year. Don’t worry if you are feeling left out and want to get involved with the Fit Crowd initiative, you can also take part AND win some rather nifty Sweaty Betty gear! To celebrate the launch of the collective, all you need to do is:

Take a picture of yourself wearing your favourite fitness outfit
Tweet the picture to @SweatyBetty_UK
Hashtag it #TheFitCrowd

The person who takes most inspiring and creative picture will win the SB gear along with some Cowshed Spa goodies. Competition ends on 31st March... so get out there with your bikes and go for it!

You can find out more here on the Sweaty Betty blog! 
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