Friday, 4 November 2011

The Big Knit 2011!

My favourite Winter campaign is back again! Age UK and innocent have teamed up again to bring you the eighth annual Big Knit, and thousands of people across the country have been frantically knitting over the last few months to reach a fantastic total of 650,000 hats. 

For the Big Knit, Age UK and innocent ask knitters of all ages to get creative and come up with their own designs for mini-woolly hats to be placed on top of their smoothie bottles and sold in Boots and Sainsbury's stores throughout November. For each hatted bottle sold, 25p is donated to Age UK to help make winter warmer for older people across the UK.

The video below gives a nice overview of what the Big Knit is all about:

1. Pick up your hatted smoothie, please visit Sainsbury's (from 2 November) and in Boots (9 November) until stocks last. For each hatted smoothie bought, Age UK will receive 25p.

2. Take a photo of your hat! Innocent are running a hat tag game on their Facebook page, please visit to raise even more money to make winter warmer for older people. To play the hat tag game, hold the little hat over anyone (or anything) so that it looks like they're wearing the hat, take a picture and upload it here. Innocent will donate 10p to Age UK for every picture uploaded, be giving away loads of smoothies to the weekly winners, and award £500 in Amazon vouchers to the 3 photos with the most votes overall.

Here are a few photos my colleagues at work took today! Get creating for a really special cause :)

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