Friday, 31 August 2012

Exclusive - River Island Autumn/Winter video

Is it me or the weather seems to suddenly have changed to Autumn? It actually feels quiet cold today and all the shops have their AW collections in store now.

I was contacted by River Island’s digital team if I would share the video on their new collection. Take an exclusive look at what Autumn/Winter 2012 at River Island has in store for you, as the camera goes behind-the-scenes on their new ad campaign shoot.

From the shadows of Futuristic Goth, the streets of Downtown New York and the opulent textures and fabrics of the Baroque era, River Island creates a lavish and distinctive look for autumn/winter 2012. The collection encompasses a wide range of unique hero pieces reflecting this season’s trends with accessories remaining a focal point, fusing together all the elements necessary for the season ahead.

Think Downtown with its relaxed styling, with oversized swagger coats layered over geo printed and graphic intarsia knits. Baroque with its tough leathers and wet look fabrics and Futuristic Goth with it's  medieval inspired black velvet, delicate lace, sheer and chiffon pieces. With River Island Autumn Winter never looked so good!

I am refusing to accept Summer is over, as lets face it, it never really got started! However, I did take a sneaky peak at the River Island collection online and *may* pay a visit sooner rather than later!!


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